Citygate Outlet

Citygate Chinese New Year 2026

O2O Customer Journey, Interactive solution, Gamification, Loyalty Redemption

Citygate Outlets rang in the Lunar New Year with a nostalgic and high-energy collaboration featuring the iconic snack brand, Calbee. The campaign invited shoppers to relive their childhood memories through a series of vintage-inspired interactive games. Central to the experience was the "Golden Sticks Masterchef" game, where participants played for a chance to win exclusive, limited-edition Calbee blind boxes. The campaign successfully merged physical activation with digital convenience by integrating:

Custom UX/UI Design: A dedicated campaign site and game interface.
Interactive Vending Machines: Seamless gift redemption through decorated, automated machines.
QR Code Integration: Streamlined participation and incentive applications.

By blending nostalgic brand storytelling with modern digital touchpoints, the campaign successfully fostered deep community engagement and delivered a memorable festive experience that resonated with visitors of all ages.