Citygate Outlet

All You Knit is LOVE Christmas 2025

O2O Customer Journey, Interactive solution, Gamification, Loyalty Redemption

To stand out during Hong Kong’s highly competitive festive season, Citygate Outlets launched the "All You Knit is LOVE" campaign. Moving beyond traditional holiday decor, this initiative focused on driving foot traffic and social media engagement through unique, interactive digital-physical hybrid experiences.

The campaign transformed the mall into a space for emotional and community connection with several innovative touchpoints:

  • "All You Knit is LOVE" Interactive Game: A digital experience where users could "stitch" together heartfelt blessings and personalized messages.
  • Phone-A-Star Booths: Integration of decorated physical phone booths where visitors could listen to exclusive voice messages from local celebrities and artists by scanning QR codes.
  • Integrated Rewards Journey: A seamless incentive application process that combined campaign site UX/UI design with physical kiosk integration and QR code scanning to convert visitors into loyal members.
  • Custom Incentive Design: Creation of unique festive rewards, including specialized holiday ornaments, delivered through interactive on-site activations.

By blending nostalgic brand storytelling with modern digital touchpoints, the campaign successfully fostered deep community engagement and delivered a memorable festive experience that resonated with visitors of all ages.