DBS Bank

DBS Eminent Card Event

Interactive experience, Immersive experience, Digital innovation, Event management, Insight-driven marketing

Transforming Brand Awareness: Cymballe’s Creative Approach to DBS Bank’s Eminent Card


In today’s competitive market, standing out requires more than a strong brand — it demands a seamless blend of innovation, strategy, and execution. Cymballe recently partnered with DBS Bank to revamp its Eminent Visa Card, repositioning it as a symbol of wellness and quality leisure while driving engagement among affluent customers. The campaign’s success hinged on creating an immersive, interactive experience that resonated with the brand’s core values and captured the attention of a discerning audience.  


At the heart of the campaign was a striking 1.8m digital sphere installation, designed to sync with the brand’s slogan, “IT’S ME IT’S EMINENT.” This dynamic, interactive element allowed visitors to engage with a personality test, deepening their connection to the brand while generating valuable insights into customer preferences.  




Beyond the digital sphere, Cymballe delivered a cohesive ecosystem of tools and experiences. A campaign minisite served as a central hub, blending UX/UI design with creative storytelling to guide users through the brand’s vision. The team also crafted eye-catching KV designs, animated digital spheres, and interactive video walls, ensuring every touchpoint reflected the campaign’s high-energy, modern identity.  


To enhance the experience, Cymballe integrated smart vending machines, live printing booths, and a dedicated event management strategy. These elements not only elevated the campaign’s interactivity but also optimized budget allocation, ensuring resources were directed toward high-impact activities.  




The result? A campaign that prioritized growth through engagement, led by a seamless blend of technology and creativity. By focusing on insights-driven design and strategic execution, Cymballe helped DBS Bank connect with its audience in a way that was both memorable and meaningful.  


For marketers seeking to elevate their campaigns, Cymballe’s expertise lies in turning vision into action — crafting experiences that drive growth, foster connections, and leave a lasting impression. Let’s build something extraordinary together.