Nan Fung Group

Green Explorer Campaign

Avatar Designs, 3D Animated Creatives, CRM Integration, In-App Gamification, QR Code Integration

Transforming Digital Campaigns: How Cymballe Boosted Engagement with Nan Fung Group's Green Explorer Campaign


In today’s competitive digital landscape, marketers need more than just tools—they need partners who can turn visionary ideas into impactful experiences. At Cymballe, we specialize in crafting campaigns that drive growth, nurture leads, and deliver actionable insights. Our collaboration with Nan Fung Group exemplifies this approach, transforming their app into a gateway for immersive engagement and sustainable storytelling.


Nan Fung Group sought to elevate their app, NF Touch, by creating a digital campaign that would boost foot traffic to their malls while fostering deeper connections with users. The challenge was clear: how to blend creativity with functionality to captivate audiences and drive meaningful interactions.


Our solution revolved around avatar designs and 3D animated creative, allowing users to craft personalized avatars and embark on an adventure through a world inspired by Hong Kong’s biodiversity. This interactive experience wasn’t just visually stunning—it became a platform for environmental awareness, encouraging users to save their virtual green planet and share their journey with others.


To ensure the campaign resonated with users, we integrated CRM systems to track engagement patterns and refine strategies in real time. In-app gamification elements, such as challenges and rewards, kept users motivated, while QR code integration seamlessly connected the digital and physical worlds, bridging online interactions with in-store experiences.


Every detail was designed to align with Nan Fung’s goals: creating a memorable, shareable experience that drove growth without compromising quality or budget. By prioritizing insight-driven decisions, we ensured the campaign evolved with its audience, fostering long-term loyalty and brand advocacy.


This project underscores Cymballe’s ability to merge innovation with practicality. Whether it’s crafting immersive experiences, optimizing user journeys, or refining data strategies, we empower marketers to turn ideas into results.


Ready to elevate your campaigns? Let’s build something unforgettable—together.